Helping eCommerce brands grow on Klaviyo.
Partner with a former Klaviyo (👋) to optimize and transform your email marketing program.
It's time to invest in organic growth through your owned channels.
Owned Channels = Email + SMS
Did you know that customer acquisition costs (CAC) have increased 60% over the past six years?
The best way for eCommerce brands to combat this is to double-down on their owned channels. This means nurturing subscribers and consistently offering value to keep them engaged and wanting more.
Benchmark for % of revenue from email
of consumers enjoy receiving weekly promotional emails
ROI of email in 2020
Expected number of daily email
users by 2023
Delight subscribers with creative messaging experiences that stand out in the inbox and convert them into customers and brand loyalists.
Create behaviorally-triggered touchpoints that are personalized and leverage your owned channels.
Meet your single point of contact.
Hey 👋, I'm Bobby.
After working directly with customers at Klaviyo for nearly two years across multiple roles, I decided to mix my passion for entrepreneurship, eCommerce and Klaviyo and take the leap into starting my own consultancy business.
I have 8 years of digital marketing experience, which includes working directly with 100+ eCommerce brands over that span helping them grow through their owned channels.
Common areas where I can help.
List Cleaning & Segmentation
I'll help you organize your lists and audit your subscriber funnels. I'll identify key segmentation for both messaging and insights, built off of levers such as email engagement, browsing and purchase behavior.
Optimizing Existing Flows
Finding all possible optimization areas across flow components such as the flow's structure, actions, logic and message content.
Implementing A/B Tests
Identifying high-impact split tests relative to your brand. This includes areas such as subject lines, send times, CTAs or global tests on entire flow funnels.
Signup Form Strategy
I'll ensure your Klaviyo signup forms are running most efficiently and are running the most impactful A/B tests to increase opt-in rate.
Improving Email Engagement
Fully reviewing your current email program and suggesting tweaks to sending cadence, segmentation and content strategy.
Launching an SMS Program
Contemplating adding SMS as a channel this year? I'll guide you on how to properly introduce this into your current Klaviyo program.
Two core services that I offer.
Strategic guidance on integrating your tech stack and importing your data into Klaviyo.
A set of (5) ready-to-launch flow automations built within the Klaviyo template editor.
Flows:
1) Welcome Series
2) Checkout Abandonment
3) Cart Abandonment
4) Product Abandonment
5) Customer Thank You
Creation of (2) new signup forms to drive lead generation efforts.
Full guidance on the audience segmentation, scaling plan and campaign warming process.
Each week we'll have one (1) 45-minute call to strategize and discuss all of the moving pieces as we get your Klaviyo account up and running. I'll also always be reachable by email.
Not on Klaviyo yet? Sign up through my personal referral link HERE.
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After I perform a full audit of your Klaviyo account, we'll have a roadmapping session to review a prioritized list of areas to optimize within your account.
We’ll schedule two calls each month (approx. 45-minutes each) to check in on milestones, review areas to address and upcoming initiatives.
You'll have me as your dedicated Klaviyo strategist for the full month. Between our scheduled calls and email, I'll be here to ensure you're getting the most out of your Klaviyo account.
I'll work with your designer and copywriter to optimize or create new flows, signup forms and email templates.
I'll also help you maintain your lists and segments and set up A/B testing.
A portion of one of our monthly calls will be spent reviewing the previous month’s performance across flows, campaigns, signup forms and any other areas being measured.
📧 Message me for additional details and pricing.
What some of my clients are saying
Head of Marketing @ Feather
"Working with Bobby was a terrific experience. He provided insightful recommendations on how to optimize our existing flows and made an immediate impact sharing how to improve performance. I'd highly recommend Bobby to anyone looking to hire a true Klaviyo expert."
Founder @ Pacterra Athletics
"Bobby's audit found over a dozen improvement areas in our account. His knowledge and expertise on Klaviyo clearly showed as we reviewed the optimizations together. I'm excited to see the lift these enhancements will bring to our performance in Klaviyo."
Founder & CEO @ Hello Healthy
"Bobby was awesome to work with, he knows his way around the Klaviyo platform. He was able to identify gaps in our customer funnels and create optimized segmentation for us to use moving forward."
